Sneaky Advertising: Recognizing Social Media Sponsored Content and Developing Critical Thinking

This session is based around a critical discussion of content on social media (notably Instagram, YouTube and listicle sites like Buzzfeed). Attendees will learn how to recognize sponsored content, how to evaluate social media posts to tell if they’re sponsored or not and how to engage students in discussion around social media. This session will also let you try your hand at writing a listicle or your own piece of sponsored content.

Learning Objectives

By attending this session, attendees will be able to implement several media literacy activities with their students including writing their own inline ads and sponsored content captions. Attendees will also be more aware (and by extension make their students more aware) of just how much of the social web is based on advertising and marketing. Finally, attendees will be equipped to have critical conversations with their students about how to evaluate online content for truth, bias and authenticity. Attendees will also engage in conversation about how identifying sponsored content should be taught to help boost student’s mental health.

June 4 @ 09:00
9:00 am — 9:50 am (50′)

Claire Pritchard